The link between compelling documentary photography and our collective motivation to change attitudes, behavior, even policies – is strong. Eddie Adams’s Pulitzer Prize–winning photograph of a Vietcong execution in Saigon forever changed how the world viewed the Vietnam War. Brazilian photojournalist Sebastião Salgado’s images of the impoverished portray human life with fresh dignity and compassion. Maintaining this link is central to the mission of Blue Earth. Through our support of Photography that Makes a Difference, Blue Earth has helped raise almost a million dollars for important issues often overlooked by traditional media–The Arctic. Global warming. The loss of open space in Los Angeles. Racism suffered by farmers. Disappearing traditions of New England fishermen. The role of grandmothers in AIDS-ravaged Africa. Our sponsored projects have been at the forefront of issues affecting contemporary society.
